Enterprises to engage in promotional activities, the preferred gift cups, enhance the advertising effect. Under the conditions of any socialized mass production and commodity economy, on the one hand, producers can not fully understand who needs what commodity, where needs, when needs, what price consumers are willing and able to accept, etc. on the other hand, the vast number of consumers can not fully understand what the goods by who supply, where the supply, when the supply, the price level and so on. Because of the objective existence of "information separation" between producers and consumers, "production" and "elimination" contradictions, the enterprise must through the communication activity, uses the advertisement, the propaganda report, the personnel promotion and so on promotion means, transmits the production, the product and so on the information to the consumer and the user, enhances its understanding, the trust and buys this enterprise product,To achieve the purpose of expanding sales.
With the intensification of enterprise competition and the increase of products, consumer income and the improvement of living standards, the majority of consumers in the buyer's market for higher demand for goods, more choice, so the communication between enterprises and consumers more important, enterprises need to strengthen promotional,
The use of various promotional methods to make the vast number of consumers and users to deepen their understanding of their products, so that consumers would like to spend more money to buy their products.
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